Sales
Agency Management Training Course (AMTC) Train-The-Trainer (TTT)
Professional Certification
Overview
AMTC is a comprehensive agency management development programme by LIMRA, designed to strengthen the management capabilities of sales managers, agency leaders, and functional managers in the insurance and financial services industry. It focuses on building essential agency management skills in planning, recruiting, selection, training, and performance management, with the aim of improving agency productivity, agent development, retention, and business growth.
This Train-the-Trainer programme enables participating trainers to understand the AMTC curriculum structure, learning intent, facilitation approach, classroom methodology, field application requirements, and module-by-module learning outcomes. Trainers will be guided to deliver AMTC in a consistent, practical, engaging, and application-focused manner.
By completing this programme, trainers will be equipped to facilitate AMTC confidently, support agency leaders in applying AMTC concepts, and contribute to building stronger agency leadership capabilities within their organisations.
Recommended For
- In-house trainers of life insurance companies
- Learning and Development professionals
- Training Managers and Training Executives
- Agency Training Specialists
- Trainers responsible for delivering agency development programmes
Learning Format
Class-Based (Face to Face)
Programme Objectives
- Explain the purpose, structure, learning methodology, and expected outcomes of the Agency Management Training Course.
- Deliver AMTC modules effectively using adult learning techniques, group discussion, skill demonstration, role play, action projects, and planning projects.
- Facilitate learning across the five AMTC core modules: Planning, Recruiting, Selection, Training, and Performance Management.
- Guide agency managers to develop agency mission, culture, annual plans, recruitment strategies, selection processes, training interventions, and performance improvement plans.
- Strengthen trainers’ ability to help AMTC participants transfer classroom learning into actual agency management practice through field-based projects and applied assignments.
- Support life insurance companies in developing a pool of competent in-house AMTC trainers who can build stronger agency
leadership capability and improve agency business performance.
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Dates
07/09/2026
4 Days (Physical)
Fees
Programme Fee
RM 4,000 per pax
Meet The Expert
| Ng Ah Bah
Speaker |
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Ah Bah became a licensed Life Insurance Agent with Universal Life & General Insurance in 1985. By 1991, he became the company’s first Prime Agent; a sales specialist. The same year Ah Bah became the company’s first “Corporate Field Trainer” licensed to conduct training programs of Wilson Learning to the Agency Force members of Aetna‐ULG. Since then he has held numerous training and agency distribution positions for the Aetna Asia Pacific Region countries associate companies. \
In 2004 he returned to ING Insurance (formerly Aetna Insurance Bhd) in Malaysia to Head the Bancassurance Distribution – A multi‐channel distributor of life, group, health and general insurance products and services. After his retirement from ING Insurance in 2012, he worked on advisory roles with a bank and a couple of life insurers.
Ahbah has over 35 years of training experience. His training topics include but are not limited to:
• Sales and marketing skills for advisors and coaching skills for leaders/managers
• Leader development, Sales Management development for front line and back office executives
• Target Market Development and Consultative Needs Base Selling skills for producers or agents
• LIMRA CIAM and CMFA designation courses
| Denzel Chew Hock Teong
Facilitator |
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Denzel Chew is a dynamic trainer, coach, and speaker with over 25 years of experience delivering workshops, coaching, and business presentations across Malaysia, China, Singapore, Indonesia, Thailand, Brunei, and Vietnam. Renowned for his ability to engage diverse audiences—from CEOs and corporate leaders to sales teams, executives, and technical staff—he works closely with senior management to enhance performance, boost productivity, and drive profitability, often through organizational diagnostics and the development of key performance indicators.
Fluent in English, Mandarin, and Bahasa Malaysia, his interactive, energetic style blends professionalism with humor, creating impactful learning experiences. A Certified RPL Assessor (2014) and Certified Master Performance Coach (2018), Denzel has been engaged by major corporations, including a foreign bank in Malaysia, to deliver intensive coaching for peak sales performance and management effectiveness, leveraging his cross-cultural expertise and deep passion for helping individuals and organizations achieve lasting growth and success.