Asian Quality Business

2024 Qualifier

A New Era of Quality

The Asian Quality Business Award (AQBA) signifies the highest standards of excellence and commitment to quality within the Asian insurance industry. More than just an award, it represents a movement, a dedication to transforming the industry landscape and fostering a culture of excellence. The AQBA aims to create a brighter future for both customers and insurance professionals, prioritizing ethical practices, customer-centricity, and sustainable growth.

A Historic Launch

On October 5th, 2024, Ms. Lim Hsin Ying, Director of Consumer and Market Conduct Department, Bank Negara Malaysia, had officially launched the Asian Quality Business Award during the inaugural AQBA Symposium. This momentous event marked the beginning of a new era in the insurance industry, driven by quality, integrity, and long-term customer value.

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Celebrating the First Cohort of AQBA Qualifiers

We are proud to celebrate the achievements of the first AQBA qualifiers in 2024, a total of 236 individuals from local and abroad who have demonstrated exceptional performance and dedication to their customers and the industry. Their achievements serve as an inspiration to all, showcasing the potential for excellence that exists within the insurance industry.

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The AQBA Brand

The AQBA is synonymous with:

  • Quality Business

Embracing best practices, innovative solutions, and a dedication to delivering exceptional value to customers.

  • Quality Advisor and Leader 

Recognizing individuals who demonstrate outstanding professionalism, ethical conduct, and a customer-centric approach.

  • Quality Company

Honouring organizations that prioritize a culture of excellence, sustainable practices, and customer-focused solutions.

The AQBA is synonymous with:

Quality Business

Embracing best practices, innovative solutions, and a dedication to delivering exceptional value to customers.

Quality Advisor and Leader 

Recognizing individuals who demonstrate outstanding professionalism, ethical conduct, and a customer-centric approach.

Quality Company

Honouring organizations that prioritize a culture of excellence, sustainable practices, and customer-focused solutions.

The AQBA Principles

The AQBA champions the following key principles:

  1. Delivering Quality Business 

    Providing exceptional customer experiences and exceeding expectations at every touchpoint.
  2. Building a Trusted and Quality Brand

    Establishing a reputation for reliability, integrity, and a commitment to customer satisfaction.
  3. Retaining Customers through Post-Sales Services

    Fostering long-term relationships by providing ongoing support, guidance, and value.
  4. Building a Sustainable Career 

    Creating a rewarding and fulfilling career path for advisors and leaders, ensuring a strong and thriving industry.
  5. Attracting and Retaining Talents

    Attracting and retaining highly skilled, passionate and dedicated individuals who provide exceptional service.

The Criteria and Uniqueness of AQBA

The Asian Quality Business Award (AQBA) distinguishes itself by prioritizing the core principles of insurance: protection, customer-centricity, and long-term value.

 

The AQBA is based on three key performance indicators, each designed to measure the true value delivered to customers and the sustainability of the insurance business:

By focusing on these core principles, the AQBA sets itself apart from traditional metrics that often prioritize premium over actual customer benefit. It reinforces the fundamental purpose of insurance: to provide financial security, protect families, and empower individuals to navigate life’s challenges.

A Testament to Resilience, a Demonstration of Tenacity

Shinning with the brilliance and strength like a precious gemstone, our AQBA qualifiers represent enduring value and unwavering integrity. Their commitment to excellence has established them as the most trusted and respected advisors in the industry.

Asian Quality Business Awards (AQBA) Professional Award 2025

The qualifying criteria for the AQBA Professional Award are 13-Month Persistency, Number of Cases and Sum Assured as outlined below:

 

Group Category

Personal Category

* If a company‘s financial year differs from the above, the qualifying period may follow the company’s financial year。

Asian Quality Business Awards (AQBA) Master Award 2025

The qualifying criterion for the AQBA Master Award is 25-Month Persistency Rate as outlined below:

 

Group Category

Personal Category

* If a company’s financial year differs from the above, the qualifying period may follow the company’s financial year, provided it covers 25 months. 

Stay tuned for more updates.

Registration for AQBA 2025

Registration period: 1st April 2025 – 31st July 2025

Registration requirement:

  • Meet the qualifying criteria
  • Complete Verifying Letter and acknowledged by insurance company
  • Complete the registration & payment
Register Interest Form

A Historic Launch

On October 5th, 2024, Ms. Lim Hsin Ying, Director of Consumer and Market Conduct Department, Bank Negara Malaysia, had officially launched the Asian Quality Business Award during the inaugural AQBA Symposium.

 

This momentous event marks the beginning of a new era in the insurance industry, driven by quality, integrity, and long-term client value.

We want to acknowledge the incredible support of our sponsors, which made the first inaugural AQBA in 2024 a reality. We extend our heartfelt gratitude and appreciation for their generous contributions. 

 

2024 Sponsors:

    1. AIA Bhd. (Diamond Sponsor) 

    2. Sun Life Malaysia Assurance Berhad (Ruby and Masterclass Sponsor)
    3. Allianz Life Insurance Malaysia Berhad (Topaz Sponsor)
    4. Malaysian Life Reinsurance Group Berhad (Topaz Sponsor)
    5. Life Insurance Association of Malaysia (LIAM) (Topaz Sponsor)

Frequently Ask Question (FAQ)