A NEW PEAK OF QUALITY
The Asian Quality Business Award (AQBA) signifies the highest standards of excellence and commitment to quality within the Asian insurance industry. More than just an award, it represents a movement, a dedication to transforming the industry landscape and fostering a culture of excellence. The AQBA aims to create a brighter future for both customers and insurance professionals, prioritizing ethical practices, customer-centricity, and sustainable growth.
CELEBRATING THE FIRST COHORT OF AQBA QUALIFIERS
We are proud to celebrate the achievements of the first AQBA qualifiers in 2024, a total of 238 individuals who have demonstrated exceptional performance and dedication to their clients and the industry. Their achievements serve as an inspiration to all, showcasing the potential for excellence that exists within the insurance industry.
THE AQBA BRAND
The AQBA Principles
- Delivering Quality Business
Providing exceptional customer experiences and exceeding expectations at every touchpoint. - Building a Trusted and Quality Brand
Establishing a reputation for reliability, integrity, and a commitment to customer satisfaction. - Retaining Customers through Post-Sales Services
Fostering long-term relationships by providing ongoing support, guidance, and value. - Building a Sustainable Career
Creating a rewarding and fulfilling career path for advisors and leaders, ensuring a strong and thriving industry. - Attracting and Retaining Talents
Attracting and retaining highly skilled, passionate and dedicated individuals who provide exceptional service.
THREE KEY PERFORMANCE INDICATORS
THE CRITERIA AND UNIQUENESS OF AQBA 2026
The Asian Quality Business Award (AQBA) 2026 continues to set itself apart by emphasizing the core principles of insurance: protection, customer-centricity, and long-term value. In an evolving industry landscape, the AQBA remains committed to measuring true customer impact and the sustainability of the insurance business through three key performance indicators.
Rather than prioritizing traditional metrics like premium volume, the AQBA focuses on delivering real value—ensuring financial security, safeguarding families, and empowering individuals to navigate life’s uncertainties. As the insurance sector adapts to new economic realities and technological advancements, the AQBA reaffirms its mission: to recognize insurers that genuinely serve and protect their customers
SUSTAIN IN THE BUSINESS LIKE THE PRECIOUS STONE
Shining with the brilliance and resilience of a precious gemstone, our AQBA qualifiers embody enduring value and unwavering integrity. Their steadfast commitment to excellence and customer-centricity has solidified their position as the most trusted and respected advisors in the insurance industry.
Just like a rare and finely crafted gem, their dedication to protection, sustainability, and long-term value ensures they stand the test of time, leaving a lasting impact on those they serve.
AGENTS QUALIFYING CRITERIA
AWARD
Months Of Persistency
Qualifying Period
Persistency Rate
Other Criteria
RED DIAMOND
IMPERIAL JADE
37
01 JAN 2023
to
31 JAN 2026
100%
85%
–
RED DIAMOND
DIAMOND
25
01 JAN 2024
to
31 JAN 2026
100%
95%
–
RED DIAMOND
EMERALD
13
01 JAN 2025
to
31 JAN 2026
100%
85%
- 35 New Cases
- Sum Assured:
MYR 1,645,000 or USD 350,000
AGENcy manager QUALIFYING CRITERIA
AWARD
Months Of Persistency
Qualifying Period
Persistency Rate
Other Criteria
RED DIAMOND
IMPERIAL JADE
37
01 JAN 2023
to
31 JAN 2026
100%
85%
–
RED DIAMOND
DIAMOND
25
01 JAN 2024
to
31 JAN 2026
100%
95%
–
RED DIAMOND
EMERALD
13
01 JAN 2025
to
31 JAN 2026
100%
85%
- 350 New Cases
- Sum Assured:
MYR 16,45000 or USD 3,500,000
THE CRITERIA AND UNIQUENESS OF AQBA 2025
The Asian Quality Business Award (AQBA) distinguishes itself by prioritizing the core principles of insurance: protection, customer-centricity, and long-term value.
The AQBA is based on three key performance indicators, each designed to measure the true value delivered to customers and the sustainability of the insurance business.
By focusing on these core principles, the AQBA sets itself apart from traditional metrics that often prioritize premium over actual customer benefit. It reinforces the fundamental purpose of insurance: to provide financial security, protect families, and empower individuals to navigate life’s challenges.
2025 AQBA SPONSORS
A Testament to Resilience, a Demonstration of Tenacity
Shinning with the brilliance and strength like a precious gemstone, our AQBA qualifiers represent enduring value and unwavering integrity. Their commitment to excellence has established them as the most trusted and respected advisors in the industry.
Asian Quality Business Awards (AQBA) Professional Award 2025
The qualifying criteria for the AQBA Professional Award are 13-Month Persistency, Number of Cases and Sum Assured as outlined below:
Group Category
Personal Category
Asian Quality Business Awards (AQBA) Master Award 2025
The qualifying criterion for the AQBA Master Award is 25-Month Persistency Rate as outlined below:
Group Category
Personal Category
Register NowA Historic Launch
On October 5th, 2024, Ms. Lim Hsin Ying, Director of Consumer and Market Conduct Department, Bank Negara Malaysia, had officially launched the Asian Quality Business Award during the inaugural AQBA Symposium.
This momentous event marks the beginning of a new era in the insurance industry, driven by quality, integrity, and long-term client value.
We want to acknowledge the incredible support of our sponsors, which made the first inaugural AQBA in 2024 a reality. We extend our heartfelt gratitude and appreciation for their generous contributions.
2024 AQBA sponsors
Registration for AQBA 2025
Registration period: 7 February 2025 – 31 July 2025
Registration requirement:
- Meet the qualifying criteria
- Complete Verifying Letter and acknowledged by insurance company
- Complete the registration & payment
AWARD PRICING
Physical Award + Recognition Event
Physical Award only
Digital Award only
Single qualifier
USD 200 / RM 850
Click to registerUSD 120 / RM 500
Click to registerUSD 35 / RM 150
Click to registerSingle qualifier
USD 270 / RM 1,150
Click to register- AQBA Physical Award and Certificate
- AQBA Digital Badge
- AQBA Digital Certificate
- 1 Pass to AQBA Recognition event
- Aii Membership
USD 190 / RM 800
Click to register- AQBA Physical Award and Certificate
- AQBA Digital Badge
- AQBA Digital Certificate
- Aii Membership *Exclude shipping cost
USD 59 / RM 250
Click to register- AQBA Digital Badge
- AQBA Digital Certificate
- Aii Membership
Non-Qualifier
(only attend recognition event)
USD 140 / RM 600
Click to register
Frequently Ask Questions (FAQ)
What is the Asian Quality Business Award (AQBA)?
The Asian Quality Business Award recognizes and celebrates excellence in the life insurance industry across Asia. The award acknowledges 3 categories of outstanding performance by life insurance advisors and leaders. The eligibility revolves around the 13 and 25 month persistency rate, number of policies and first-year sum assured.
What is the qualifying criteria for the Asian Quality Business Award (AQBA)?
Do I need to meet the pre-requisite 13-month persistency Professional Award criteria to qualify for the 25-month persistency Master Award?
No, both awards are independent of each other. You can apply for either award, or both awards by submitting the required documents during registration.
Are the active Premium Holiday insurance policies counted in the persistency rate?
No, they are not.
Which are the blocks of business to be counted for AQBA 2025?
* If a company’s financial year differs from the above, the qualifying period may follow the company’s financial year.
Who can participate in the Asian Quality Business Award (AQBA)?
The AQBA is open to all licensed and practicing life insurance advisors and leaders from the Asian region. To qualify, you must:
- Meet the qualifying criteria
- Complete Verifying Letter and acknowledged by insurance company
- Complete the registration & payment
What is the registration fee?
Please refer to registration link.
What do I receive by participating in AQBA & Recognition event physically?
All qualifiers will receive
- AQB Physical Trophy and Certificate
- AQB Digital Badge
- AQB Digital Certificate
- 1 Pass to AQBA Recognition event
- Aii Membership
What is a Digital Badge, and what are the benefits?
The AQBA Digital Badge is verified and portable, representation of a skill or accomplishment. Each badge includes metadata detailing the issuing organization, criteria and evidence of the achievement. Qualifiers can use the digital badge in their email signature, business card, social media, etc.
How do I receive my Digital Badge, Certificate and Aii Membership?
All digital assets will be sent within 3 weeks upon confirmation of registration.
What is the Aii Membership and what are the benefits?
The Asian Institute of Insurance (Aii) individual Membership is an esteemed acknowledgement of your qualifications and dedication to excellence in the insurance sector. Membership benefits are tailored to support you throughout your professional journey in the insurance industry. Among the benefits:
- Professional designations are conferred upon qualified members representing achievement, expertise and career aspirations within the insurance industry.
- Enjoy complimentary access to Aii’s Webinar Series and E-learning courses, which feature curated sessions conducted and supported by Aii alongside industry experts.
- Benefit from exclusive discounts on Aii products, services and events.
How do I register for AQBA and Recognition event?
- Log-in to:
- Self-register and upload required documents
- Complete payment
- Receive confirmation email
Is there a deadline for registration and application?
Yes, registration opens from 1st April to 31st July 2025.
Do I need to qualify and renew my AQBA every year?
Yes, the annual application window is from April to July.
Can I attend the AQBA Recognition event without fulfilling the qualifying criteria?
Yes, you can purchase the Non-Qualifier ticket. Take note that you will not receive any award under this category.
Can I get a refund?
We understand that plans can change. However, due to the administrative costs associated with processing applications, refund cannot be issued for the AQBA once your registration and payment are confirmed.
To ensure a smooth application process, we recommend:
- Carefully review the Award category criteria before registering to ensure you meet all the eligibility requirements.
- Preparing the necessary submission statements corresponding to your chosen category before registration.
If you have any questions or need clarification on the eligibility criteria or submission requirements, please feel free to connect with us:
Email : membership@aiiasia.org
Phone : +6012 392 7259 (speak with Selvi)
We are happy to assist in addressing any matters that can help to ensure a smooth application.