The Asian Quality Business Award (AQBA) distinguishes itself by prioritizing the core principles of insurance: protection, customer-centricity, and long-term value.

 

The AQBA is based on three key performance indicators, each designed to measure the true value delivered to customers and the sustainability of the insurance business.

 

By focusing on these core principles, the AQBA sets itself apart from traditional metrics that often prioritize premium over actual customer benefit. It reinforces the fundamental purpose of insurance: to provide financial security, protect families, and empower individuals to navigate life’s challenges. 

Shinning with the brilliance and strength like a precious gemstone, our AQBA qualifiers represent enduring value and unwavering integrity. Their commitment to excellence has established them as the most trusted and respected advisors in the industry.

The qualifying criteria for the AQBA Professional Award are 13-Month Persistency, Number of Cases and Sum Assured as outlined below:

 

The qualifying criterion for the AQBA Master Award is 25-Month Persistency Rate as outlined below: