What the New Aii Brand Design Stands For
At the Asian Institute of Insurance (Aii), our new brand is more than just a logo or a name—it is a symbol of our vision, values, and commitment to the insurance industry across Asia. Our brand design reflects what Aii stands for: Knowledge, Professionalism, and Leadership.
THE LOGO signifies our ambition to embrace Asia as a growing platform, acting as the catalyst and support pillar for the insurance industry, connecting stakeholders in making breakthroughs to bring profound progress. We strive to stay in touch by being inclusive and delivering insights that will add value and further elevate industry standards and professionalism.
THE COLOR of GREEN showcases our unwavering commitment to continuously driving changes aligned to ESG development goals, inspiring and motivating others to support the industry’s progressive accomplishments.
THE COLOR OF GOLD reflects our steadfast ambitions to deliver invaluable and impactful solutions that will see the industry achieve greater heights across Asia.
Our brand is a promise—to be a beacon of knowledge, a pillar of professionalism, and a leader in shaping the future of insurance in Asia. This promise is our commitment to you, our stakeholders, and it should reassure you of our dedication and confidence in the path we are on.
Congratulary Message
YBhg Dato’ Seri Abdul Rasheed Ghaffour
Governor
BANK NEGARA MALAYSIA
With great pleasure that I extend my heartfelt congratulations to the Asian Institute of Insurance (Aii) on its remarkable transformation from the Malaysian Insurance Institute.
This evolution represents a significant milestone for Aii since its establishment in 1968, symbolising a bold vision and foresight in its journey to becoming a regional leader in insurance talent development. As we celebrate this achievement, it is important that we acknowledge the crucial role of the insurance and takaful sectors in fostering financial and socio-economic resilience. The industry provides essential protection for both businesses and individuals, acting as a financial safety net against unexpected losses.
The landscape, however, is evolving rapidly, presenting both challenges and opportunities which need to be addressed – from the increasing prevalence of cyber threats, growing threat of climate change and the complexities brought about by socio-economic and demographic shifts such as an ageing population and accelerated growth of the sharing economy. In navigating these dynamics, the industry stands at a critical juncture. The ability to drive innovations and lead efforts to advance the sector is paramount, requiring not only timely responses to current demands, but proactive actions to prepare for future challenges as well. Embracing digitalisation, enhancing risk modelling accuracy, and fostering collaboration across private and public sectors will be key in strengthening social safety nets and building capacity to address emerging risks such as climate change. On Bank Negara Malaysia’s part, we remain committed to providing an enabling regulatory environment that promotes best practices, encourages innovation and supports the flourishing of new business models.
The industry must also mobilise its workforce. Elevating professionalism and upgrading technical skills are critical in maintaining trust and resilience in the insurance and takaful sectors. Aii will play an important role in this effort. By focusing on internationally recognised programmes and qualifications, Aii can bridge the gap between the current skills and future needs of the industry. With the recent launch of the Future Skills Framework (FSF) in July 2024, Aii is well positioned to lead the way in futureproofing and shaping the insurance industry, while nurturing the next generation of leaders. I am optimistic about the future, and I look forward to seeing Aii drive the insurance and takaful sector to greater heights.
